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Android Bests RIM for Top Smartphone Platform in the U.S.

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The latest research data by comScore shows that Google’s Android is now the dominant mobile smartphone platform for the U.S. market, beating out incumbent Research in Motion with the BlackBerry platform for the first time. However, while Android as a whole may be growing, its market share is divided among many players, including Motorola, HTC, Samsung, LG, and others, which is unlike RIM and Apple, both of which control both the hardware and software side of their ecosystems and do not license their OS to other vendors.

At the end of quarter ended on January 2011, Google managed to capture 31.2 percent of the smartphone market, gaining 7.7 percent and obtaining a 0.8-point lead over RIM, which captured 30.4 percent.

Apple is in third place with nearly a quarter of the American smartphone market at 24.7 percent, making only a modest 0.1-point jump in the recent quarter.

Microsoft’s Windows Phone 7 was in fourth place with 8 percent followed by Palm (now HP) with 3.2 percent captured for webOS.

Microsoft’s declining market share reflected in the comScore figures may be due to users migrating to a different platform from Windows Mobile. The comScore number includes both Windows phone 7 and Windows Mobile data, and comScore shows a declining market share over the previous quarter. According to James Kendrick of ZDNet:

Android on top in the US, Microsoft in decline

The latest quarterly statistics showing US smartphone market share show Microsoft’s task with Windows Phone 7 is daunting, as the new OS is already losing ground. The latest US smartphones figures from comScore cover November of last year through the end of January, and while the figures are largely as expected the drop of market share by Microsoft is a bit of a surprise.

Google’s Android remains on top of the smartphone pack, with a gain in share of almost 8 percent over the period. This gives Android a solid 32.2 percent of the US market. RIM rings in at second place with 30.4 percent of the market, but after a 5 percent drop in share. Apple’s share of the market (24.7 percent) remained largely unchanged for third place.

This was the first period tracked by comScore since the debut of Microsoft’s Windows Phone 7, and while the company is trying valiantly to paint a good picture of customer acceptance, the drop in the US says otherwise. Windows Phone 7 dropped almost 2 percent over the period, which is significant as it had such a small market share to begin with (9.7 percent). Microsoft can’t afford to already be losing share, so its task is certainly daunting.

Update: While the comScore numbers for Microsoft contain Windows Mobile figures as well as Windows Phone 7, the decline may be reflecting owners of the older OS moving to another platform. Windows Mobile owners upgrading to Windows Phone 7 would not show as a decline in share; if so, the fact they are not moving to the new Microsoft platform is telling.

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http://www.gottabemobile.com/wp-content/uploads/comScore-U.S.-mobile-market-shares-Jan1.jpg

http://www.zdnet.com/blog/mobile-news/android-on-top-in-the-us-microsoft-in-decline/1288?tag=mantle_skin;content

http://blog.seattlepi.com/microsoft/2011/03/07/windows-phone-7-not-reversing-microsofts-mobile-slide/